Publishers are now able to offer ‘bespoke’ editions within our standard reader app; allowing them to create iPad- specific editions on a monthly or one-off basis. Incorporating cutting edge features such as video covers and 360° images, the custom build allows publishers to create market-leading digital editions easily and at no additional cost. By producing pages designed for the iPad screen, ie larger fonts and vertical scrolling articles readers enjoy an absorbing reading experience, uninterrupted by the zooming and panning which can be necessary for some readers on replica versions.
Since launching its custom edition attitude magazine has regularly featured as the top-grossing Apple Newsstand title in the UK despite never having been promoted by Apple. The development in user experience has had a major impact on user retention with a rise in subscription conversion rates from 13% prior to October 2011, to 24% after launch, and then up to 27% when the title appeared in Newsstand. There has also been a significant increase in advertising, sponsorship and sales revenue.
To see a free example of our custom build in action please download V, The Vauxhall Magazine from the App Store.