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IDG Case Study
International Data Group (IDG)’s global network of websites, publications, events, and research services, has become the most trusted and respected source for advice and insight into technology news and trends around the world. IDG have an online network that includes more than 450 websites spanning business technology, consumer technology, digital entertainment and video games worldwide. They have more than 140 million technology buyers in 90 countries and publish more than 300 magazines and newspapers in 85 countries.

IDG, the world’s leading technology media, events and research company, now offer digital editions of Macworld UK, iPad and iPhone user and Digital Arts Magazine via branded apps using MagazineCloner technology.

Richard Bailey, Head of Production at IDG: UK spoke about the digital solution that MagazineCloner provided, “MagazineCloner’s app container build was straight forward, simple to navigate and provided the ideal app environment for IDG’s B2C digital titles. The simple to use & functional ‘back office’ system allowed us to upload, process, add dynamics and go live with over 10 issues on each brand in a little less than 3 weeks (and that includes the often lengthy Apple App submission process).”

Patrick Knight, Strategic Development Director of MagazineCloner said, “We’re delighted to be working with IDG and take great pleasure in bringing these titles to Apple’s Newsstand; they are the perfect fit for the iPad demographic. We look forward to continuing the close relationship which has developed and working together on a variety of exciting upcoming digital projects.”