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To Auto-play or Not Auto-play?
13
May

To Auto-play or Not Auto-play?

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Any time poking around in our MagazineCloner multimedia tools would reveal that we have the option to toggle auto-play on our videos.

It can be a tricky decision to go with, and at this point in the digital publishing game there is really no “best practice”, only options. 

Advertising agencies are taking several positions when it comes to advising their clients - Barry Lowenthal, president of The Media Kitchen, in Josh Sternberg’s article for Digiday http://digiday.com/publishers/the-most-hated-digital-ad-tactic/  describes it as a “cheap trick”, “annoying and intrusive” and encourages clients to never ...More


Digital approach provides a boost to slow advertising growth
01
May

Digital approach provides a boost to slow advertising growth

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Despite sluggish performance by mainstream media outlets, taking a digital approach continues to experience growth.

The Advertising Association/Warc Expenditure report for 2014’s 4th quarter, released this month, found that mobile and online ad-spending had increased almost 60%, indicating a promising outlook for an already robust UK e-commerce sector.

 

Tim Lefroy, the chief executive at the Advertising Association said: "It’s time to stop thinking of digital as something that lives on the internet, In cinemas, outdoor, news, television and elsewhere, advertising is seizing the opportunity of new technology.”


Read more in the original article from CampaignLive.co.uk
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Where are Digital Magazines taking us?
23
Apr

Where are Digital Magazines taking us?

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As has been the pattern with new media innovations, the newer platform first mimics the old – adding convenience to a familiar form, say.

And it is only once this need has been satisfied do we dare ask – what can this platform actually do for itself? Early films were not much more than a static shot of a stage before modern cinematography discovered the power of different angles, dynamic shots and special effects. Records - once made by sticking a microphone in front of a live band and etching into soft wax - can now be made with an app on your morning commute and emailed off by lunchtime.

The same is true for digital magazines.  Where we were once so focused on the portability and convenience of a static PDF on tablet screen, we now recognize the potential of embe...More


Pre-order your Apple Watch today.
10
Apr

Pre-order your Apple Watch today.

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Today, Apple put the Apple Watch Sport, Apple Watch, and Edition up for pre-order in the US, UK, Australia, Canada, France, Germany, Hong Kong, Japan, and China.

Customers can now try on and buy the watches, but the company says people won't get them until weeks later in the UK — elsewhere, it could be longer. Relatively few will actually walk out of shops wearing their new accessory.


MagazineCloner Custom Editions
30
Mar

MagazineCloner Custom Editions

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There is an undeniable excitement that comes into a room when we talk about the potential for magazines on digital devices.

Integrating galleries, live links, video, music and audio content – engaging readers and creative alike – it’s enough to make one stare into the distance with a twinkle in the eye. This is why we have developed the custom edition tools on the MagazineCloner platform and also why - when put in the hands of some talented designers – the creative power of the custom editions’ toolset can surprise even us. We’d like to take this opportunity to give a proper nod to our publishing partners, who have taken the MagazineCloner custom edition to some exciting new places.


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Pocketmags Blogs

1969-70 Season - Short-sweet success for the south
06
Jun

1969-70 Season - Short-sweet success for the south

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What will be recalled as the most compressed League and F.A. Cup season on record because of England's World Cup commitments, the 1969-70 campaign pro-vided a bitter-sweet mixture for increasing crowds and sparked off a new fervour for the game.


The Defenders by Pat Collins
05
Jun

The Defenders by Pat Collins

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No hedging now! I've looked hard at everything in the field and my money is down. It's "same again" for me with the forecast that on Sunday, June 21, you will be dancing round your TV sets, proclaiming the successful completion of their mission in Mexico by England, the defenders.


A Boxing Day sell-out
03
Jun

A Boxing Day sell-out

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FOR most people Christmas and the New Year are times for no work and all play. But for footballers it's a question of all work and the only play is on the pitch.




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