The launch of Apple’s ‘Newsstand’ in late 2011 changed the face of digital publishing forever. A magazine folder, Newsstand, now comes pre-installed on all Apple mobile and tablet devices, waiting to be filled. Since the launch reading magazines on digital devices, primarily iPads, has become the norm rather than the exception for tablet owners. Many magazine app developers and publishers reported sales growth of over 1000% in the first weeks of Newsstand and numbers have remained strong ever since.
By the end of 2011 MagazineCloner technology powered more than 25% of the titles on Apple’s Newsstand. Newsstand is definitely the ‘place to be’ for digital publishers with millions of new readers just a click away from your content, providing truly global distribution from the moment your issue goes live. Within Newsstand publishers can sell recurring subscriptions (like the Direct Debit system familiar to many British publishers), alongside single issues. The ability to store, and offer easy access to, a publisher’s back catalogue has seen a resurgence in back issue sales - particularly for specialist publishers with timeless content.